Only recently am I making connections between my personality and what I chose as my career. It seems strange because one would think that you should be obviously aware of yourself and know yourself enough to pick a career based on that knowledge.
In a sense, I know myself and the tendencies I have more than anyone. However, after attending more and more lectures by world-class designers, I am becoming increasingly convinced that my role as a designer is more of a problem-solver than simply a “maker of things”. I suppose this realization might seem obvious to others, but when I think about it, it fits. Where architects, engineers, mathematicians, and scientists solve problems of structure and all things technical, the designers of the world do the same thing to a certain extent, but with more of a business/marketing, psychological/sociological, and cultural perspective.
Think about it, designers communicate. Designers simplify. They have to have certain knowledge of their audience, clients, etc. in order to make an effective product. One story I heard at a recent lecture was about a woman whose grandmother almost killed herself by taking the wrong medication on accident. The grandmother couldn’t read the labels well and therefore used the wrong bottle. As a result, the woman saw an obvious problem with the way the labeling system was organized, designed a system of her own, and ended up selling the product to Target (see the images below). That is entrepreneurship in design.


I used to want to be a doctor or a physician’s assistant when I was in high school right up until I started college. I wanted to help people and that was the most tangible way at that point—at least in my mind. Then I moved on to marketing, always knowing that I wanted to use it as an aid to art. You see, art moves people emotionally, it evokes a response (whether a static one, a subtle one, an eccentric one, etc.), and it asks questions; it challenges the way things are—specifically design. It takes an understanding of people and their responses, their habits, their concerns and their culture to design well.
I am a problem-solver; I always have been. Not in the mathematical sense but in the social sense. It’s almost a responsibility that some might view as indirect, but I see it as a positive correlation. This is it. This is how I do big things—all to the glory of God. Granted, if He sends me to Wisconsin or St. Petersburg, I’ll go; it’s just a different venue of serving Him. Whatever it takes. Whether it’s a painting, a packaging project for a company, a corporate identity, non-profit work, etc. I want to help people in this way. Not all designers view design with this sort of responsibility; most think that they just pop out a poster and some business cards and that’s it. There’s so much more to it though—and that excites me; it challenges me to do better, to be the best I can, to think critically about my work and the work around me. By this dialogue among designers and everyone else, we can further and challenge design itself.